Crafting Compelling Narratives
I’m an award-winning multidisciplinary storyteller, executive creative producer and strategist with a sharp commercial instinct and a track record of building content that delivers - not just creatively, but commercially.
With deep roots in media publishing, I’ve helped global brands, media platforms, and government organisations shape their narrative and amplify their value through standout content strategies that sit at the intersection of creative, media, partnerships, and business.
About
I’ve worked across the spectrum; from investment and finance to current affairs, brand marketing, and social impact. Whether the goal is brand elevation, audience growth, or revenue generation, I bring a blend of creative curiosity, editorial sensibility, and business acumen that unlocks smart, scalable, and effective outcomes.
I also advise on creative tech and product strategy, with experience co-founding a UK-based SaaS consultancy serving clients in the medical space. It’s one of many ways I channel my drive for building solutions that work - creatively and commercially.
I've had the privilege of working with leading organisations, global brands, government entities, impactful NGOs, and leading media owners.
My work spans various themes, from news and corporate communications to digital diplomacy, nation branding, brand marketing, and social change. Each project has been a new chapter, filled with unique challenges and incredible achievements.
What if you had a creative partner who understands your brand as deeply as you do, someone who could seamlessly integrate with your team and elevate your creative projects? That's what I bring to the table.
I specialise in narrative development, creative storytelling and production, ensuring your content not only meets but exceeds expectations.
In a market filled with noise, I help you stand out with clear and effective solutions. My consultancy and advisory services are designed to navigate the complexities of content creation, delivering results that truly matter.
I've developed my craft working with the best in the business - top production houses, creative studios, global media hubs, and PR powerhouses.
My work blends film, audio, graphics, and dynamic copy to create content that resonates with audiences.
I combine global best practices with a deep understanding of regional and cultural nuances, allowing me to create stories and content that lands both globally and locally.
I’m not just about telling great stories - I help them land, narratively and commercially. Over the years, I’ve developed a reputation for translating complex briefs, identifying commercial white space and turning it into opportunity.
Whether through smart partnerships, platform-native ideas, or big-picture strategy, I’ve helped media companies and content ventures win new business and evolve how they operate.
My approach is rooted in clarity, originality, and a deep understanding of how to move audiences - and stakeholders. I thrive in spaces where creativity meets commerce, working alongside brands, publishers, and organisations to translate ideas into measurable impact.
Welcome to my portfolio, where you'll find a curated selection of projects across various industries and media formats.
Each piece highlights the creative journey from vision to reality, capturing the essence of how I've worked with brands and organisations to transform ideas and messaging into compelling narratives through content.
Explore these examples to see the quality and creativity I bring to every project.
Work
Euronews x Capital.com
GOLD AWARD WINNER - BEST FINANCE CAMPAIGN
INTERNATIONAL CONTENT MARKETING AWARDS: 2024
In 2022, I served as the Executive Producer for the 'Galaxy Brain Investor' campaign, a year-long partnership between Euronews and Capital.com.
The campaign featured six engaging explainer videos that delved into a range of evergreen trading and investment themes. Topics spanned from investor psychology and navigating FX markets to exploring the future of trading in the era of AI.
The content was crafted with an approachable and inviting tone, specifically designed for beginner to intermediate retail investors and traders.
Each video was paired with an insightful article that included an interactive 'test yourself' widget, enhancing learning, engagement, and interaction.
We produced the video and article content in collaboration with the award-winning, London-based multi-format content house, Marketcolor.
'Galaxy Brain Investor' Campaign
Galaxy Brain Investor
Prelude
I started the Prelude podcast in 2020 during the Covid-19 pandemic.
Prelude is a limited series of personal stories told by people from all walks of life. In each episode, our guests share their experiences and the important moments that have shaped their perspective on the world.
From the heroic to the everyday, the hilarious to the tragic, Prelude explores the moments that make up our lives, what it means to be human and what we can learn by listening to each other's stories.
Now, let’s talk about how we can work together.
Whether you need solo consultancy or a full team for larger projects, I can adapt to your needs with turnkey solutions.
My network of professionals and partners allows me to quickly assemble a team that can execute projects efficiently and effectively.
Solutions
Helping ideas make business sense - before they hit the ground.
I support agencies, media publishers, production houses, and brand teams during the earliest stages of creative planning - shaping commercially viable ideas that work for both audiences, partners and stakeholders.
This includes:
• Advising on creative ideation with business goals in mind
• Developing content and campaign concepts for proposals and pitches
• Stress-testing ideas for editorial integrity and commercial feasibility
• Building narrative frameworks that appeal to clients, investors, and partners
• Translating business briefs into creative strategies that win work
Whether you’re responding to an RFP, pitching a new format, or building a multi-platform campaign, I help you put your best thinking forward - clearly, creatively, and confidently.
Key Messaging and Narrative Development
Your message is the heartbeat of your content. I can develop clear, compelling messages that reflect your brand’s essence and communication objectives. Together, we create stories that grab attention and resonate.
Budget and Resource Management
Quality content, delivered within budget. High standards, smart spending, and maximised ROI. I can manage all aspects of creative resource allocation and management ensuring your projects stay on track, and are completed on time and within budget.
Vendor Sourcing and Management
Access to top creative production vendors is crucial. Leveraging my impressive network of creative production houses, I can source leading vendors and talent regionally and globally, managing these collaborations to ensure quality results.
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Researchers
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Copywriters
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Directors
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Production crews
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Editors & animators
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illustrators & designers
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Presenters & Moderators
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Media Trainers
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End-to-End Production Management
From initial concept to final product, I can oversee every stage of creative production processes, ensuring that all content meets your standards, with seamless production and timely delivery.
Distribution and Media Partnerships
Effective distribution is essential. Leveraging my agency and publisher network, I can help identify the best and most relevant distribution platforms for your content, forming strategic media alliances to expand your reach. Ensuring your content engages your target audience and amplifies its impact.
Creative Tech and AI Integration
In the ever-evolving landscape of content creation, staying ahead of the curve is crucial. Enhance content quality, streamline processes, cut costs, and boost productivity. I can guide you through leveraging AI and new technologies safely and effectively.
Let's Talk
CREATIVE CONSULTANT
Trading Details
Company Name: Prelude LLC
Company Number: 2431552
Address: Sharjah Media City, Sharjah, UAE
© 2024 Prelude LLC All rights reserved | Designed & Created by Maan Majali